Boys of summer

summer style jeansLondon, Paris, New York, Milan... when it comes to fashion week,women's trends always soak up the spotlight. Although many of theindustry's famous designers are male, menswear barely registers onthe style barometer. But fashion matters to men. Despite the credit crunch, when guys dohit the shops the average spend in their favourite clothing storeis ￡140, according to industry analyst Drapers. Inspired by the likes of style icons David Beckham, Brad Pitt andnew cool kid on the block Mark Ronson, men don't have to be vain tocare about looking good. With Father's Day approaching on Sunday, it's time for men's styleto shine. From George Clooney gentleman to Liam Gallagher rock god,this season's trends should appeal to his fashionista alter-ego. Ian Bryder, menswear design manager at ASOS, gives the low-down onthis summer's hottest styles. Miami nice If your man likes to scrub up nicely, this summer's smart preppylook with a twist should tick his style boxes; a look ASOS havedubbed 'Poolside'. "It's very 'Englishman in LA' with smart, relaxed, colourful takeson classic Anglo menswear pieces," Ian explains. "Think cotton blazers, smart shorts, slim short-sleeved checkshirts and canvas deck shoes with retro tortoiseshell-framed shadesand a straw trilby." BAG THE TREND: Right, Next's grey cotton blazer and t-shirt set,￡85, belted jeans, ￡40, and white pointed lace-up shoes, ￡45; orleft - from House of Fraser - Ralph Lauren navy blazer ￡340 ,Ralph Lauren blue V-neck tank top, ￡70, Tommy Hilfiger white,tailored shorts, ￡60, Tommy Denim white shirt, ￡60. Festival fare Festival wear doesn't have to mean grungy macs and green wellingtonboots. ASOS have rocked up festival gear with a Tokyostreet-inspired look, christened 'Fuji Festival'. Ian says: "Festival essentials have been given a lightweight,layered, lived-in feel with a vintage Japanese graphic edge. "It's all about lightweight nylon jackets and wellingtons for thosemid-summer downpours and rolled-up denim shorts, retro checkedshirts and Y-neck t-shirts ready for those rays of sunshine." Summer staples Want to know what to shop for to update your seasonal wardrobe? Ianrecommends the top ten buys to splash out on this summer